How To Boost An Ecom Stores Conversion Rate Using News Features.

May 1, 2020

On your competitors’ websites, have you ever seen “As Seen On”, “Featured In”, and other publications that build their authority? This recognition from other companies can help increase the trust of consumers, help your ecommerce stores SEO, and even increase your store’s conversion rate. Seeing your competitors with these advertising tools on their websites can leave you wondering, How can I get other companies to recognize me too?

Getting people to recognize your ecommerce store and your products may seem incredibly challenging. But, the truth is, you just have to know how to connect with the right people.

In this article, you are going to learn how to get recognition to boost your ecommerce SEO and conversion rates. For more information on this subject, check out our ebook to learn even more ways to get featured by news publications!


Help a Reporter Out (HARO)

HARO is an amazing website that helps connect journalists and reporters to relevant sources. Say a journalist that is writing an article for Forbes is looking to cover wacky kitchen utensils that save time in an article. If you sell a product such as a banana slicer, you can reply to their listing with an inquiry about your product and why it is a good fit. If the journalist likes your response, they will mention your product in their article and link back to your site. Then, you have a high authority website creating a backlink to your website. 


High authority backlinks can help your ecommerce stores SEO, which helps you show up in search results which leads to more organic traffic. You are also able to use the logo on your site which is great for store credibility building trust with consumers.


According to Joe Staiber, CEO and Founder of Staiber Consulting, “When you’re featured in a massive publication like Forbes, which has great domain authority, you’re going to place much higher in rankings when someone searches for a product like yours.” This is why HARO can be incredibly helpful when it comes to increasing your store’s Google ranking, which directly correlates to more organic traffic, and also builds consumer trust on your site, which directly correlates to an increase in your conversion rate. 

Free Public Media Platforms

HARO is an excellent tool to get connected with journalists from large publications. However, everyone is submitting their products to these well-known journalists, as they all want to be featured on a popular website. So, with so much competition to get featured organically on a bigger platform, while you’re being patient you can also cut the line and get featured in a smaller public publication that still carries SEO and credibility benefits at your convenience.


Some examples of smaller platforms are Medium, Kivo Daily, Buzzfeed Community, Yahoo Finance, Disrupt Digital, and many others. All of these free public media platforms can greatly help your ecommerce SEO with the quality backlinks they give your website. However, they may not increase your conversion rates as much as a larger publication due to not being as well known and trusted.


So, how can you get featured in a massive publication such as Forbes, Business Insider, Entrepreneur, or news publications like NBC ABC & FOX? The truth is, you have to pay to play.


Press Releases

Imagine if you could skip the line for not only one big publication, but over a dozen simultaneously! That’s exactly what a press release can do for you. 


A press release is where you create one piece of content and then distribute it across multiple publications. These publications can include NBC, ABC, FOX, and several other large media sites, all carrying a high level of brand authority and consumer trust


There are a majority of ways you can get featured in a press release; Step one is to find a company that is able to distribute your press release to the news publications. There are a bunch of companies out there that you can work with such as ours, Staiber Consulting. Getting a company to distribute your press release can save you a great deal of time, while delivering an even equivalent or sometimes even better result when it comes to a conversion boost.


Conclusion

When trying to increase your backlinks and boost your credibility, consider trying the methods outlined above. Whether you use HARO to connect with journalists, use a free public media platform, or create a press release, each method will be beneficial.


For more information, our ebook below can help you boost your ecommerce SEO and get a higher conversion rate. In our ebook, we show you how to get your company featured in large publications. From the advice in our ebook, you can get the exposure and backlinks your ecommerce store needs.


Fill out the form below if you are interested in getting help with your ecommerce store to get more conversions. The team at Staiber Consulting is highly experienced and can help you with your store’s SEO and press releases.


On your competitors’ websites, have you ever seen “As Seen On”, “Featured In”, and other publications that build their authority? This recognition from other companies can help increase the trust of consumers, help your ecommerce stores SEO, and even increase your store’s conversion rate. Seeing your competitors with these advertising tools on their websites can leave you wondering, How can I get other companies to recognize me too?

Getting people to recognize your ecommerce store and your products may seem incredibly challenging. But, the truth is, you just have to know how to connect with the right people.

In this article, you are going to learn how to get recognition to boost your ecommerce SEO and conversion rates. For more information on this subject, check out our ebook to learn even more ways to get featured by news publications!


Help a Reporter Out (HARO)

HARO is an amazing website that helps connect journalists and reporters to relevant sources. Say a journalist that is writing an article for Forbes is looking to cover wacky kitchen utensils that save time in an article. If you sell a product such as a banana slicer, you can reply to their listing with an inquiry about your product and why it is a good fit. If the journalist likes your response, they will mention your product in their article and link back to your site. Then, you have a high authority website creating a backlink to your website. 


High authority backlinks can help your ecommerce stores SEO, which helps you show up in search results which leads to more organic traffic. You are also able to use the logo on your site which is great for store credibility building trust with consumers.


According to Joe Staiber, CEO and Founder of Staiber Consulting, “When you’re featured in a massive publication like Forbes, which has great domain authority, you’re going to place much higher in rankings when someone searches for a product like yours.” This is why HARO can be incredibly helpful when it comes to increasing your store’s Google ranking, which directly correlates to more organic traffic, and also builds consumer trust on your site, which directly correlates to an increase in your conversion rate. 

Free Public Media Platforms

HARO is an excellent tool to get connected with journalists from large publications. However, everyone is submitting their products to these well-known journalists, as they all want to be featured on a popular website. So, with so much competition to get featured organically on a bigger platform, while you’re being patient you can also cut the line and get featured in a smaller public publication that still carries SEO and credibility benefits at your convenience.


Some examples of smaller platforms are Medium, Kivo Daily, Buzzfeed Community, Yahoo Finance, Disrupt Digital, and many others. All of these free public media platforms can greatly help your ecommerce SEO with the quality backlinks they give your website. However, they may not increase your conversion rates as much as a larger publication due to not being as well known and trusted.


So, how can you get featured in a massive publication such as Forbes, Business Insider, Entrepreneur, or news publications like NBC ABC & FOX? The truth is, you have to pay to play.


Press Releases

Imagine if you could skip the line for not only one big publication, but over a dozen simultaneously! That’s exactly what a press release can do for you. 


A press release is where you create one piece of content and then distribute it across multiple publications. These publications can include NBC, ABC, FOX, and several other large media sites, all carrying a high level of brand authority and consumer trust


There are a majority of ways you can get featured in a press release; Step one is to find a company that is able to distribute your press release to the news publications. There are a bunch of companies out there that you can work with such as ours, Staiber Consulting. Getting a company to distribute your press release can save you a great deal of time, while delivering an even equivalent or sometimes even better result when it comes to a conversion boost.


Conclusion

When trying to increase your backlinks and boost your credibility, consider trying the methods outlined above. Whether you use HARO to connect with journalists, use a free public media platform, or create a press release, each method will be beneficial.


For more information, our ebook below can help you boost your ecommerce SEO and get a higher conversion rate. In our ebook, we show you how to get your company featured in large publications. From the advice in our ebook, you can get the exposure and backlinks your ecommerce store needs.


Fill out the form below if you are interested in getting help with your ecommerce store to get more conversions. The team at Staiber Consulting is highly experienced and can help you with your store’s SEO and press releases.


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